Rockledge Night with the Brevard County Manatees
With a keen understanding of the importance of partnerships, the City of Rockledge and the Community Redevelopment Agency have found an exceptional one in the Brevard County Manatees. A “Class A” Advanced Affiliate of the Milwaukee Brewers, the Brevard County Manatees provide a pleasing source of entertainment for residents throughout Brevard County.
In cooperation with Manatees’ staff, Rockledge holds “Rockledge Night" annually at Space Coast Stadium. Through this promotion, Rockledge businesses are afforded the opportunity to purchase, for a nominal cost, a package that includes game tickets, a table-top display on game night, announcements on the public-address system throughout the game, participation in the “Parade of Businesses” and listings on the Choose Rockledge and Manatees’ Web sites. Merchants, service providers and healthcare professionals can distribute the game tickets any way they wish, but generally they provide them to customers or clients free of charge.
Everyone benefits from this special evening—
- Rockledge businesses receive an abundance of exposure, publicity and increased walk-in traffic by advertising they have free tickets available;
- Residents get to enjoy an entertaining evening at no cost; and
- The Manatees augment their attendee base and also garner a considerable amount of exposure.
This is yet another example of the synergy that is created when economic development is united with community engagement.